crowdsourcing communities

What would happen if you let customers compete for cash to see who could come up with the best new innovations for your business?
This is the basic idea behind Volt’s CrowdSource Challenge. Using an online idea-generation web platform, your best customers post and vote on their favorite ideas to help you innovate. With this unique, collaborative process, the best ideas bubble up to the surface and you see a stream of outside-in innovation that would be impossible to acquire from employees alone no matter how talented.